Details on the genre

The genre in which my chosen music videos fall in are mostly indie/alternative.  The artist Lana Del Rey is very individual and I feel that this type of music is becoming more popular in today's society.

There are many other artists/songs which fall into this category because of the idea of it becoming more popular today, for example artists such as Birdy, Florence and the Machine, and Marina and the Diamonds. All of these artists fall into the indie/alternative category.
The following video is also included within the category, by Birdy who is similar to Lana Del Rey:

Birdy -Skinny Love http://www.youtube.com/watch?v=aNzCDt2eidg