Conventions of my chosen genre

Within this genre, there are many conventions included within the music videos which make them represent the genre well.

Cinematography - Indie music videos tend to include many long shots, close-ups and mid shots.  This is to create emphasis on the artist, locations the video is set, and the emotions.  However close-ups aren't only used to show the emotions of the artist, they can also be used to emphasize the words of the song with the movement of the lips of the artist.  The movement of the camera also plays a big part in the music video.  It is used to follow or trace the artist in the video.  Camera movements include tilts, pans, and tracking shots.

Editing - Within the editing of a video, jump cuts are the most predominant editing technique used.  This is because it allows one sudden change from one scene to another.  Similarly, transitions such as fades and dissolves are very common in the videos as it creates a different effect for the audience.

Mise en Scene - The mise en scene of a music video refers to the arrangement of performers and props on a music video.  It also shows the importance on the representation of something. Music videos from this genre for example would include pathetic fallacy where the weather effects the mood.  Also, the costumes/clothing the performers wear can effect the mood of the song and the atmosphere etc.

Sound - Within this genre, the sound is usually the same to other genres. The song is usually non-diagetic because it is a soundtrack, so whilst the video is being filmed, the artists cannot hear it.  However, to the audeince it is asyndetic sound because they can hear it.