Tuesday 7 August 2012

Storyboard of a music video

 This shows my storyboard of Lana Del Rey's song Blue Jeans.  It is the first minute of the music video, and I have described the conventions of the music video which are important, such as the cinematography, and the mise en scene.  Most of the shots cut from one to the other, to show quick scene change and movement.




Monday 6 August 2012

Conventions of my chosen genre

Within this genre, there are many conventions included within the music videos which make them represent the genre well.

Cinematography - Indie music videos tend to include many long shots, close-ups and mid shots.  This is to create emphasis on the artist, locations the video is set, and the emotions.  However close-ups aren't only used to show the emotions of the artist, they can also be used to emphasize the words of the song with the movement of the lips of the artist.  The movement of the camera also plays a big part in the music video.  It is used to follow or trace the artist in the video.  Camera movements include tilts, pans, and tracking shots.

Editing - Within the editing of a video, jump cuts are the most predominant editing technique used.  This is because it allows one sudden change from one scene to another.  Similarly, transitions such as fades and dissolves are very common in the videos as it creates a different effect for the audience.

Mise en Scene - The mise en scene of a music video refers to the arrangement of performers and props on a music video.  It also shows the importance on the representation of something. Music videos from this genre for example would include pathetic fallacy where the weather effects the mood.  Also, the costumes/clothing the performers wear can effect the mood of the song and the atmosphere etc.

Sound - Within this genre, the sound is usually the same to other genres. The song is usually non-diagetic because it is a soundtrack, so whilst the video is being filmed, the artists cannot hear it.  However, to the audeince it is asyndetic sound because they can hear it.

Details on the genre

The genre in which my chosen music videos fall in are mostly indie/alternative.  The artist Lana Del Rey is very individual and I feel that this type of music is becoming more popular in today's society.

There are many other artists/songs which fall into this category because of the idea of it becoming more popular today, for example artists such as Birdy, Florence and the Machine, and Marina and the Diamonds. All of these artists fall into the indie/alternative category.
The following video is also included within the category, by Birdy who is similar to Lana Del Rey:

Birdy -Skinny Love http://www.youtube.com/watch?v=aNzCDt2eidg

Music video details of song/artist

Thinking about the features of my music video, I have decided to use a song by the artist Lana Del Rey.  I have a possible two songs in which I would like to use, as I feel they are both good and both fit in with my genre well.  
I like the artist Lana Del Rey because I feel she is different and I feel it would be interesting to re-create one of her videos.  I like the individuality and feel that I could hopefully try and re-create it to achieve a good music video.  The following two videos are the ones which I am taking into consideration: